I just remembered something from my seminars about molding an authority. That you use the blog to mold your authority in a certain subject. The visibility on the web is an important part of shaping your brand, but is there a divide which is not possible to overcome between the public person and the person in the scientific community? Where you can become an authority in the public discourse but not at the same time in the scientific discourse? That the ones sitting in th TV sofas is not always the ones appearing in peer reviewed journals? Jacob Nielsen in Usability research was mentioned as an example at the seminar…

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